Booby trap is defined in the Webster dictionary as “any scheme or device for tricking a person unawares.” Do you see them, everywhere???? I do. And I am over it. I am done with booby traps.
Today I went to the grocery store. I do it a lot. It is not a secret that our family eats whole, nutrient rich foods. And unfortunately, that means I shop…. a lot. I have learned over time to keep my eyes averted in certain areas to avoid the booby traps.
For example, the entry to the new and remodeled grocery store in town has all kinds of fresh fruits jammed into the doorway. That’s ok, I guess. Except I know they do it because they want me, mother of three kids, to buy some healthy fruit so I just may buy some more junk once I get in. Because statistics show that if I (a mother) buy “healthy” I will have checked “healthy” off my list, and be more likely to fall for the potato chips later. I am not falling for it.
And then in the health food section, I see “Whole Grain” “Organic” “Vitamins” “Omega 3” “Paleo” “No High Fructose Corn Syrup” or “Gluten Free”. And if you pick up most of these packaged and processed items and actually read the ingredients it still has tons of things I can’t pronounce, or I don’t understand why it is even there. STOP IT! I want organic ketchup with tomatoes in it!!!!! Not with agave, or organic cane sugar or vegetable oil or whatever else you try to sneak in there to make it sugar sauce.
And then when I go to check out, I don’t want to see this either!!!! Because you know I am shopping when I am hungry and I probably have a kid or two in tow that will be hungry also. This is just cruel and unusual punishment. How many times have you seen the poor mother in the checkout line with kids grabbing all the junk? And they don’t want to make a bigger scene, so they give in? And I don’t care if you are a fancy store that carries higher quality “junk food.” It is the same problem. You know what stores I am talking about here.
And it’s only slightly better when the healthy bars are on one side and the unhealthy bars on the other. I know Epic bars exist, and if I need them I will go get them. But if we are honest, when I am headed to the check out line, I think I imply that I am actually done shopping. So don’t trick me. I have done good so far, let me finish on a win, ok?!?
And don’t get me started on the sporting events for the kids. Junk food is everywhere. Candy bars, ring pops, soda, slushies in crazy “flavors." (Which by the way is just code for chemicals to trick your brain into believing it tastes like strawberry. If you didn’t already know, there are no strawberries in your strawberry slushy.) You can’t expect any child or even most adults to turn this away. Not to mention the snacks after games. Why does my toddler need anything but water after t-ball? Ok, maybe some orange slices, but not really. He just stood around. But I am booby trapped, AGAIN!
There is even a game called Bean Boozled. I have to admit it is fun and what a great marketing strategy. There are multiple jellybean flavors. And for example one is chocolate and the other that looks the same tastes like canned dog food. Totally gross. And the ingredients are even worse. What a learning experience to see how the chemicals and marketing can trick our taste buds!
I am over it. And I am on to you. Stop tricking me. Be real. It’s a battle for me every day to fight the sugar addiction, don’t make it harder for me to keep it away from my children.
I guess it’s not a booby trap anymore, because I am no longer “unawares.”
Please stop. I beg of you.
Remove. Replace. Restore.
Remove marketing trickery, brain games, playing to my vulnerabilities.
Replace with awareness. They can only trick us if we let them in. Put your guard up. Always look at the ingredients.
Restore health, control and peace because there will be fewer temper tantrums in the check out line. Just saying.
Eat well. Move well. Sleep well. Thrive on.
Holistic Health Coach